FIELDS OF EXPERTISE

Finding one's own fit at the intersection of the (traditional) art market and the seemingly limitless new options made available by innovations in technology can be difficult.

I work with galleries, institutions, and start-ups to develop and design strategies, solutions, and measures that are tailored to their specific business, brand, and personality. Utilising my own empirical research, tried and true methods, innovative approaches, and an outside analytic perspective, I support my clients to maintain their relevance, viability, and success in the digital age. My main areas of expertise include:

ART MARKET STRATEGY CONSULTING

  • Research and Analysis

  • Business Strategy and Business Model Innovation

  • Digital Transformation

  • Art+Tech Consulting

  • Web3 and (art) NFT Education

  • E-commerce- and Online Sales-Strategy

  • Marketing and Branding

  • Strategic Sparring on C-level

ARTTECH START_UP ADVISORY

  • Start-up advisory to arttech and art NFT ventures in early-stage phases (pre-seed & seed) in

  • MVP development, product market fit & go-to-market strategy

  • Arttech and culttech start-up mentoring as part of VC’s accelerator programs (e.g. Culttech, APX)

  • Angel Investments

ART+TECH REPORT

Co-Founder and author of the ART+TECH Report.

The ART+TECH Report is an independent research initiative, monitoring and analyzing recent technological developments and digital innovations in the art ecosystem.

ART+TECH Report | Collectors Edition (2021) (Surveying online art buying behaviour from a collectors’ perspective)

ART+TECH Report | art NFT Collecting (2022) (Examining buying patterns and collecting motivations of art NFT collectors)

ART+TECH Report | Digital Art Coll3cting (2023) (Examining the impact of web3 on the concept of art collecting), to be published in 10/2023

All reports are being published on www.arttechreport.com and can be downloaded for free.